Promoción face to face
No hay nada como celebrar el día internacional de la traducción concienciando al cliente de la necesidad de una buena traducción de calidad para su negocio.Esto fue lo que me encargué de hacer en la Muestra Villena este pasado fin de semana. La Muestra Villena es una feria local que recoge lo mejor a nivel comarcal, sobre todo poniendo mayor énfasis en la agricultura y productos en general de nuestra tierra. Hasta allí se desplazaron comercios de toda la provincia para exponer sus artículos y, además, muchos ayuntamientos también tenían puestos con mucha información sobre rutas gastronómicas o de senderismo para poder disfrutar de nuestros lugares de una forma alternativa.
¿Qué eché en falta? El destinatario extranjero.
Son muchos los comercios tradicionales que no apuestan por un enfoque más allá del comprador local, cosa que vería genial sino fuese porque vivimos en una provincia donde el turismo es muy alto y la cantidad de extranjeros viviendo en nuestros pueblos es también copiosa. Por lo tanto, no podemos evitar o rehuir ese potencial comprador, sino que hemos de incluirlo como futuro cliente para nuestro negocio.
Ahora mismo tener un negocio en la red 2.0 es primordial para no quedarse obsoleto en las ya arcaicas costumbres del comercio directo, no obstante hemos de tener en cuenta, nosotros habitantes de esta nueva era de la tecnología, que nuestros clientes potenciales son aquellos que no comprenden la importancia de una buena traducción o un número alto de seguidores. Son todos ellos a los que hemos de asaltar con nuestras tarjetas de visita e instruirlos.
Pues de todo esto y algo más hablo en el artículo que escribí para la Muestra Villena y al que podéis acceder a él a través de la siguiente dirección: Promoción desvirtualizada en la Muestra Villena.
No olvidéis darle a "me gusta" y compartirlo en vuestras redes porque además está sujeto a concurso y los que más comentarios, visitas y "me gustas" obtenga ganarán el premio al mejor artículo sobre la Muestra Villena.
Un saludo muy grande y feliz día del traductor.
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